all we had at the time, were worth several million dollars. But as the founders of Google knew, brand is worth next to nothing in the search business. All you need to know about business to run a startup are commonsense things people knew before there were business schools, or even universities. In some cases you may collaborate with other students, and this is the best way to get to know good hackers. Was the person genuinely smart? Why isn't there a parallel VC industry that invests in ordinary companies in return for a percentage of their profits? At the beginning of his career, an actor is a waiter who goes to auditions. The only way to do that is to try implementing them. Wall Street learns new languages fast when money is involved.
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A rich company is one with large revenues. And so we changed direction to focus on these users. We were a company whose whole.o. If this were a movie, ominous music would begin here. We thought so when we started ours, and we asked several people who were said to know about this mysterious thing called "business" if they would be the president. 4 Corollary: Avoid starting a startup to sell things to the biggest company of all, the government. There is no rational way. So the products that start as cheap, simple options tend to gradually grow more powerful till, like water rising in a room, they squash the "high-end" products against the ceiling. But at first you have no more than commitment. More people are the right sort of person to start a startup than realize. The strategic decisions were mostly decisions about technology, and we didn't need any help with those. Some startups have been self-funding- Microsoft for example- but most aren't.
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