to sell the bad idea." 16 Here's a recipe that might produce the next Facebook,. When we started Viaweb, all the online stores were built by hand, by web designers making individual html pages. 13 I almost hesitate to raise that point though. Why do you keep emails around after you've read them? They had to want it! Err on the side of doing things where you'll face competitors. Self, how do you tell whether there's a path out of an idea? But Dropbox was a much better idea, both in the absolute sense and also as a match for his skills.
When something is described as a toy, that means it has everything an idea needs except being important. Your ideas about chat apps are just as bad, but you're giving yourself a Dunning-Kruger pass in that domain. So unless you discover a competitor with the sort of lock-in that would prevent users from choosing you, don't discard the idea. February 24, 2014, updated February 2016, you have to let's grow our own food essay make choices even when there is nothing to choose from. So why did I spend 6 months working on this stupid idea? 9 But don't feel like you have to build things that will become startups. School That's what I'd advise college students to do, rather than trying to learn about "entrepreneurship." "Entrepreneurship" is something you learn best by doing. What sort of company might cause people in the future to say "this replaced journalism" on some axis? They don't want to use it themselves, at least not right now, but they could imagine other people wanting. But if you want to find startup ideas, you might do better to get a summer job in some unrelated field. What lures founders into this sort of idea are statistics about the millions of people who might be interested in each type. Being at the leading edge of a field doesn't mean you have to be one of the people pushing it forward.